The story of Hularo is an interesting tale. Starting all the way back in Germany in 1993, Edda Hummer developed the first ever synthetic rattan fibre. The reason behind such innovation was to come up with something that could replace the use of natural rattan for outdoor use. Back then in Europe, as in many other parts of the world also, it was very common for people to use rattan fence for their houses, as well as rattan furniture to lounge outside when the weather was nice.

However natural rattan would become brittle and eventually break when they were exposed to direct sunlight, rain and snow. This pushed Edda Hummer to create a substitute that could stand the harshest weather. As the result Hularo synthetic rattan fibre was born. Using high density polyethylene as its main material, Hularo was the answer to those looking for natural rattan look and feel but with durability and strength that enabled beautiful furniture to be placed in its best possible surrounding: outdoor.

With the success of Hularo, Edda Hummer moved its production facility to Carling, France where she could grow its output. Hularo became the de facto supplier of big-name furniture brands and manufacturers. It became synonymous with the best quality outdoor furniture and was deemed the finest synthetic rattan fibre in the world.